4-Advantages-Flexible_Section 1

Advantages of Flexible Packaging

Increase sales through greater consumer convenience

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4-Advantages-Flexible_Section 3_WSJ

Pouches hit most of the big eating trends today. U.S. consumers continue to eat a lot in cars. People are snacking more instead of cooking meals. They want healthy, exciting food that still tastes good. Enter the pouch—consumed in seconds through a nozzle held in one hand.“

WSJ

Source: Nassauer, Sarah. “The Push for Grown-Up ‘Squeezies'”. Wall Street Journal. Feb 12, 2013.

4-Advantages-Flexible_Section 4_Benefits Consumers and Manufacturers

Benefits of Flexible Packaging

FOR CONSUMERS

  • Easy to open, hold, use and reseal
  • Prevent spillage
  • Visual appeal
  • Less environmental impact
  • Better taste
  • Longer shelf life
  • Sturdy, compact, and lightweight
  • Multiple options for size/portion

FOR FOOD MANUFACTURERS

  • Cost savings in shipping, packaging materials costs, secondary packaging operations, and storage space.
  • Branding – differentiate package printed design and package shape
  • Customized to meet a wide range of barrier requirements
  • Environmental impact – Less use of materials. Energy savings in production and transport.
  • Custom sizes to target specific market segments
  • Higher production speeds

Sources: http://www.packagingdigest.com/foodpackaging/5criticalpackagingtrends2015
Eagan, Tom. Flexible packaging flexes its muscles. Packaging Strategies, PMMI Corner. July 2015.
The Newest Trends in Flexible Packaging 2014 – MJS
Hanover Research July 2013

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4-Advantages-Flexible_Section 5_Convenience

Convenience


Convenience-1

Convenience-2

Convenience-3
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4-Advantages-Flexible_Section 5_Efficiency-Sustainability

Efficiency & Sustainability


Lighter

Less Waste

Less Energy